Leadership by Design Free Quiz:
Discover What Kind of Leader You Are
Know your leadership isn't always landing the way you mean it to and not sure why?
Answer 15 questions to find out.

What this measures
This quiz is going to measure and improve 3 things:
- Whether you're currently leading by default or leading by design — your Leadership Reaction Index.
- Where your time, energy and attention are creating the greatest impact — and where they're quietly costing you.
- The one shift most likely to move you from your current leadership stage to the next one.
Why this matters
You have earned your position. You have built credibility. You have delivered results. You are trusted with significant decisions, teams and commercial outcomes.
But leadership changes as responsibility grows. The skills and behaviours that got you here are not always the ones that take you to the next level.
At senior levels, the challenge is rarely capability. It is clarity — the clarity to know where you create the greatest impact, the confidence to use your voice when it matters, the influence to shape outcomes beyond your direct control, and the capacity to lead sustainably when the pressure is high.
That's the difference between leading by default and leading by design.
This quiz shows you, in three minutes, which one you're actually doing.

Introducing Caroline
I’m Caroline. I’m an Executive Coach and Mentor, and I work exclusively with senior leaders in commercial businesses.
I spent 20 years at Aldi, including as a Managing Director in Australia where I led a $450m business. I know what it feels like to carry a big role, navigate a complex organisation, and lead under real pressure – because I’ve done it. I also know what it’s like to reach a point where the way you’re leading no longer feels sustainable, and to have nobody at work you can say that to.
I left corporate life deliberately – to build a life and a business on my own terms. I now coach and mentor senior commercial leaders who are ready to lead the same way. Not by default. By design.
The research behind this quiz
An analysis by the Korn Ferry Institute of nearly 7,000 self-assessments across 486 publicly traded companies found that professionals at financially underperforming companies were 79% more likely to have low self-awareness than those at companies with strong stock returns. Separately, organisational psychologist Dr Tasha Eurich's research, published in Harvard Business Review, found that while 95% of people believe they're self-aware, only 10–15% actually are — and the gap tends to widen the more senior someone becomes, because success makes honest feedback harder to come by.
This free 3-minute quiz is designed to close that gap in minutes, not months, giving you immediate insight into your leadership.
Start The Leadership by Design Quiz
It's 15 questions. It takes 3 minutes. You'll get your personalised results immediately — and it's completely free. Find out whether you're leading by default, or leading by design.
